Engaging fans through innovation: Sheffield United and Arnold Laver
Project Overview
Client: Sheffield United & Arnold Laver.
Industry: sports sponsorship & timber merchant.
Location: Sheffield.
Project Objective: create engaging social media video content to boost Arnold Laver’s brand visibility among football fans and younger demographics.
Challenge: increase engagement with Sheffield United supporters through unique content that resonates with both the football community and younger audiences.
Our approach
Concept development
Client: Sheffield United & Arnold Laver.
Industry: sports sponsorship & timber merchant.
Location: Sheffield.
Project Objective: create engaging social media video content to boost Arnold Laver’s brand visibility among football fans and younger demographics.
Challenge: increase engagement with Sheffield United supporters through unique content that resonates with both the football community and younger audiences.
Production process
Planning: brainstorming and game design.
Filming: on-location shoot with players, highlighting both the quiz and the custom-designed timber board.
Editing: creation of a three-part video series, including a highlights reel for broad distribution.
Creative elements: incorporating Arnold Laver’s timber products directly into the game to subtly integrate the brand with the content.
Production process
Planning: brainstorming and game design.
Filming: on-location shoot with players, highlighting both the quiz and the custom-designed timber board.
Editing: creation of a three-part video series, including a highlights reel for broad distribution.
Creative elements: incorporating Arnold Laver’s timber products directly into the game to subtly integrate the brand with the content.
Results
Social media brand exposure
30,000 views in the first week, boosting Arnold Laver’s brand presence
Extra footage
Client testimony
Behind the scenes
Let’s make something that works
If you’re investing in video, it should deliver more than views. Get your free quote or call 0114 205 1516.
