If a picture speaks a thousand words just imagine how many words a video can speak. Frame by frame video provides the ability to drive a gripping narrative. Stories make for great marketing because they evoke emotion that incites change.
First of all, by identifying your target audience you can understand how your demographic digests content and what best tactics can be implemented. For example, inquisitive customers may require a product video for your eCommerce website to address a problem and suggest a solution.
When creating a video it’s important to decide how you want your audience to feel, and what can be taken away from the video. Creating emotional undertones through storytelling can influence your viewers to be motivated and take the dedicated call to action.