Project Overview
Client: Davis Track Hire
Industry: Ground Protection and Trackway Solutions
Project Objective: To strengthen brand presence online, support the sales process, and improve safety training for staff.
Challenge: Increase online visibility to drive site survey bookings and streamline employee safety training through accessible, visual resources.
Our approach
Concept Development
Our team identified key objectives across brand building, sales enablement, and safety training. We developed a strategy to deliver a series of videos, including a company overview, a promotional video, and health and safety training videos, each designed to serve specific client goals.
Production Process
Planning: To achieve the desired impact for each video, we allocated separate filming days to focus on different aspects of Davis Track Hire’s work, from live sites to mock setups. We coordinated shoots across multiple locations nationwide to capture diverse environments, enhancing the authenticity and scope of the content.
Filming: Ground footage was complemented with drone shots to showcase large-scale projects and installations. A major portion of filming took place in Doncaster, focusing on health and safety processes, including mock setups to illustrate best practices.
Editing: After an intensive 3-4 month production phase, we created an engaging promotional video, a detailed company overview, and an instructional health and safety video.
Creative Elements: By using drone footage to highlight the scale and quality of Davis Track Hire’s projects, we visually emphasised their capabilities and commitment to safety and sustainability.
The Solution
Open House Pictures created a series of videos that not only elevated Davis Track Hire’s brand presence but also became an integral part of their sales and training processes. The promotional video enhanced brand appeal, the company overview positioned them as industry leaders, and the health and safety videos provided a modern, practical solution for training staff.