Project Overview
Client: Help to Grow (featuring Trough-Tec Systems)
Industry: Business Development (Help to Grow) / Cable Management Solutions for Rail Industry (Trough-Tec Systems)
Location: Doncaster
Project Objective: To highlight the tangible benefits of the UK government-backed initiative, the Help to Grow program through the success story of Trough-Tec Systems, attracting local businesses to the program.
Challenge: Communicate the value of the Help to Grow course through an authentic business case study, allowing potential participants to connect with real-life outcomes.
Our approach
Concept Development
To resonate with small to medium-sized business owners, we focused on creating a narrative that showcased how the Help to Grow program had benefited Trough-Tec Systems, a prominent player in cable management solutions for the rail industry. Together with Help to Grow, we identified the specific skills and growth areas that Trough-Tec gained through the program.
Production Process
Planning: We collaborated with Help to Grow to refine key messages for the case study, ensuring that the storyline was aligned with the program’s goals and marketing needs.
Filming: Our team filmed on-site at Trough-Tec Systems’ Doncaster facility, capturing interviews with their Business Growth Director, along with dynamic shots of the business operations and innovative products.
Editing: We produced a comprehensive case study video for use in campaigns and a concise promotional clip designed for social media, offering a snapshot of the program’s benefits.
Creative Elements: The video focused on authentic storytelling, with footage of Trough-Tec’s day-to-day operations to ground the narrative in real business impact.
The Solution
Open House Pictures created a powerful case study video that illustrated the real-world benefits of the Help to Grow program for Trough-Tec Systems. By focusing on Trough-Tec’s experiences and successes, we created a story that prospective businesses could relate to, highlighting the program’s potential to foster growth and development.
Results
Client impact
The videos have been a cornerstone of Help to Grow’s marketing efforts, significantly enhancing their outreach and drawing interest from small to medium-sized businesses across various sectors.
Marketing reach
With compelling visuals and real-life insights, the videos have strengthened Help to Grow’s ability to promote their program, increasing enrolment by demonstrating the program’s tangible benefits through Trough-Tec’s success.
This is what they had to say
We wanted these videos to showcase the amazing growth journeys our businesses had been on as a result of studying the Help to Grow: Management course with us, whilst also bringing to life the personality of the individual and the company they represent. These videos absolutely achieved this, and more! We couldn’t be happier with the end products, which have significantly helped our marketing strategies succeed and recruit more businesses to this brilliant programme.
Phil Corker, Project Manager – Help to Grow
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