Engaging Audiences through Authentic Storytelling: Wirquin Ltd

Rebuilding brand confidence through a powerful relaunch video

Project Overview

Client: Wirquin Ltd

Industry: Plumbing and Sanitaryware

Location: Doncaster

Project Objective: To restore brand trust and showcase Wirquin’s renewed strength and expanded offerings after a period of brand uncertainty.

Challenge: Rebuild customer and supplier confidence following a warehouse relocation abroad, which had impacted perceptions of the brand.

Our approach

Concept Development

The Open House Pictures team conducted in-depth interviews with Wirquin’s stakeholders to understand their core strengths, values, and the reasons their customers valued their products and service. From this, we designed a narrative that focused on the company’s legacy, innovation, and resilience, emphasising what makes Wirquin a trusted industry leader.

Production Process

Planning: Our creative team developed a storyline highlighting Wirquin’s extensive product range, robust supply chain, and state-of-the-art warehouse facilities.

Filming: We conducted a combination of on-site videography, with both ground and aerial footage. Drone operators captured the scale and sophistication of Wirquin’s warehouse operations, providing a visual showcase of their expanded capacity.

Editing: We crafted both a comprehensive company video and a shorter social media version to communicate Wirquin’s strengths across different platforms.

Creative Elements: Featuring aerial footage to showcase the size and operational strength of Wirquin’s facilities, with strategic framing of their key products to reinforce quality and scale.

The Solution

Open House Pictures created a compelling narrative-driven video that reintroduced Wirquin as a brand committed to quality, innovation, and growth. The video was created to convey a sense of renewal and reliability, incorporating both dynamic warehouse footage and close-up product highlights to connect with suppliers and customers alike.

The results

Client impact

Since launching the video, Wirquin has deployed it across their social media channels, website, and Amazon sales platform, leading to impressive results.

Sales boost

Wirquin has doubled its product sales on Amazon following the video’s release.

Interested in creating engaging content like this? Contact us to start your project.

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