Project overview
Client: Help to Grow
Industry: education & business development
Location: Sheffield
Project objective: increase enrolment in the Help to Grow program by showcasing successful participant experiences.
Challenge: attract a diverse range of new businesses to the course by highlighting the real-world impact through trusted participant voices.
Our approach
Concept development
We aimed to convey the tangible benefits of the Help to Grow course by letting previous participants’ success stories speak for themselves. The focus was on real-world outcomes and the actionable insights gained through the course.
Production process
Planning: collaborated with the Help to Grow team to identify the most impactful participant stories to feature.
Filming: produced five in-depth case study videos, each focusing on a different business that had experienced significant growth and success thanks to the course. We captured interviews and footage that showcased both the participant’s business and their key takeaways from the program.
Editing: created comprehensive case study videos along with shorter edits tailored for social media platforms to maximise engagement.
Creative elements: the storytelling was centred around the personal experiences and growth of the businesses, making the course’s benefits relatable and convincing to potential new participants.
The solution
We produced five compelling case study videos, each telling the story of a different business that had benefited from the Help to Grow program. These videos were designed to resonate with small and medium-sized businesses, encouraging them to enrol by showcasing the successes of their peers.
Results
Record program sign ups
Driven by high engagement with the case study videos across Help to Grow’s social media platforms
This is what they had to say
We wanted these videos to showcase the amazing growth journeys our businesses had been on as a result of studying the Help to Grow: Management course with us, whilst also bringing to life the personality of the individual and the company they represent. These videos absolutely achieved this, and more! We couldn’t be happier with the end products, which have significantly helped our marketing strategies succeed and recruit more businesses to this brilliant programme.
Phil Corker, Project Manager – Help to Grow
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